Hearful Announces a Strategic Partnership with SAS to Help Brands Compete
CHAPEL HILL, N.C. – Hearful – the leading provider of customer-driven, on-demand and high-impact product insights for consumer brands – has launched a partnership with SAS, the leader in analytics software. The partnership will enable Hearful to showcase innovative solutions that harness the power of unstructured customer feedback across a multitude of sources.
As an innovative company, Hearful answers the hard questions that are important to the entire C-suite – why do shoppers like or dislike our products, and what does that mean for how we run the business? How do our products compare to our competitors’, and where should we be focusing our resources to remain competitive?
“Making sense of what customers are talking about on product reviews, industry blogs and social media is an enormous job without the right tools,” Hearful’s Chief Executive Officer Lisa Kobylarz said. “Our partnership with SAS allows clients to integrate and supercharge the qualitative insights coming from our platform to make more informed business-driving decisions. With this partnership, clients can leverage SAS® Visual Analytics to interact with Hearful’s data and other internal or third-party data like Nielsen. In partnering with SAS, Hearful is giving clients the ability to pinpoint granular product insights and understand more of ‘the why’ behind changes in market share. In addition to enhancing the visual experience for Hearful’s customers, the integration with SAS Visual Text Analytics and SAS Contextual Analysis accelerates modeling and processing efficiencies.”
Global and emerging brands subscribe to Hearful’s insights to drive operating results. Product development managers, innovation professionals, and C-level executives have tapped Hearful insights to accelerate their growth, improve innovation and new product success, predict important new opportunities, improve customer loyalty and to incorporate customer-driven insights into their decision-making processes.
Hearful is at the forefront of helping consumer brands stay relevant to customers. Applying proprietary Hearful Human Intelligence alongside machine learning and other advanced technologies, Hearful provides brands the most relevant, timely, and actionable insights about their products.