Use Product Feedback and Customer Review Data to…

  • Get instant visibility into product risks and opportunities

  • Identify and act on specific quality control issues

  • Get the ‘why’ behind items that are missing, or beating, plan

  • Align brand and marketing strategies with product sentiment

  • Personalize product offers, content and recommendations

  • Prioritize R&D dollars for product innovation

  • Find effective cost-cutting measures by understanding which features customers care most about

  • Understand topics that are trending to inform merchandising, planning and finance

  • Find weaknesses within your competitors’ offering and go after them

  • Identify white space opportunity at a category and product level


“Your most unhappy customers are your greatest source of learning.”

–Bill Gates


Insights Available Across a Variety of Industries