NC Tech Announces Finalists for the Artificial Intelligence Award, and Hearful Made the List!

Chapel Hill, N.C. (September 26, 2019) – Hearful Technologies has been selected as a finalist for the NC Tech Awards for innovation and excellence in Artificial Intelligence. The NC Tech Awards is North Carolina's only statewide technology awards program that recognizes innovation, growth and leadership in the tech sector and is presented by the NC TECH (North Carolina Technology Association)

Hearful collects, models, and predicts sentiment on customer review data across public websites, and translates that data into actionable insights. Global and emerging brands subscribe to Hearful’s insights to drive and improve operating results. Product and merchandising managers, executives, and other decision makers leverage Hearful’s data and insights to optimize their product designs and their assortment offerings, along with their channel and customer acquisition strategies.  

“As an innovative company, Hearful answers the harder questions that are important to the entire C-suite – why do shoppers like or dislike our products, and what does that mean for how we run the business? How do our products compare to our competitors, and where should we be focusing our resources to remain competitive?” said Lisa Kobylarz, CEO for Hearful. “Our software allows our clients to gain better visibility into customer feedback, so they can invest in and deliver the right products that customers love.”

Lisa Kobylarz continued, “When you’re tapping into something as noisy, but as valuable, as customer review data, traditional approaches to natural language processing and machine learning don’t work. Our innovative approach to balancing human expertise and artificial intelligence is what sets us apart in extracting value for our clients. While we see the impact it has on our clients day in and day out, it is wonderful to be recognized for this innovation by NC TECH.”

“For over 20 years, NC TECH has celebrated companies, organizations and individuals for outstanding achievement at the NC TECH Awards. As a finalist this year, Hearful has distinguished itself as one of the state’s innovative and emergent leaders,” stated Brooks Raiford, NC TECH’s President and CEO.

The awards process culminates with the NC TECH Awards Gala on November 21, 2019 at the Raleigh Convention Center where 800+ business, technology and public leaders from across the state will gather to celebrate the tech sector and honor the winners and finalists in each category.

About Hearful

Hearful is at the forefront of helping consumer brands stay relevant to customers. Applying proprietary Hearful Human Intelligence alongside machine learning and other advanced technologies, Hearful provides brands the most relevant, timely, and actionable insights about their products. To learn more, visit


The North Carolina Technology Association (NC TECH) is a not-for-profit, membership-driven trade association and the primary voice of the tech industry in North Carolina. NC TECH’s mission is to foster growth and champion innovation in North Carolina’s tech sector, while providing a voice for the tech community through professional networks, government affairs, talent development and sector promotion.  For more information, visit our website at


Hearful Technologies Media Contact:

Emily Rosar, VP Client Relations

NC TECH Media Contact:

Rachel Kennedy, NC TECH Communications